Our Origin
It’s 2020. The C virus is rampant and we’re all stuck at home. There’s tiktok trends, dalgona coffee, a lot of deep diving into the rabbit holes of Youtube, and then there’s … By Dawn.
As the name sugggest, I find myself thriving in the quiet hours of dawn, able to explore different creative endeavours during those precious hours. By Dawn is a product of those 5am sessions.
The beginning featured a lot of me sitting down by my living room table, sourcing and cultivating relationships with manufacturers and a repetitive cycle of sampling and revising. Adding on packaging, branding and marketing as a one person team whilst having limited creative liberties from outsourcing production became a little too hectic. Thankfully, By Dawn was steadily growing and it was my motivation to continue to work hard on my 5am adventure.
As luck and fate woud have it, in the late months of 2022, I had the chance of partnering up with a husband and wife duo- Gerald and Melissa who are backed with a long standing background of running and manufacturing 4 different brands. Acting as By Dawn’s mentors and advisors, Gerald works on branding and marketing while Melissa works with all things fashion related.
Call this new chapter whatever you want- a dream team, By Dawn 2.0 or perhaps, a reboot with new partnerships and new environments, and the end of dead stock for By Dawn (a big yay!), but the base value of By Dawn remain the same at its core since the beginning — sustaining beyond season. We only want to produce well though out designs paired with neat, quality craftmanship. Garments that can be worn repetitively through different life moments and seasons, even passed on to the next generation. It’s a whole lot like curating minimal, digestible pieces that can stand its ground as a conversation starter or statement piece.
By Dawn is still slowly growing and we are forever thankful and grateful to have such supportive, loyal and passionate customers who choose to support us. Looking forward, we will continue to expand and evolve our ready to wear collections to provide an experience for the By Dawn community to engage with. We hope your By Dawn pieces can bring you friends and moments that are worth talking to and talking about.
Writtten at 5am,
Delvanni and the team at By Dawn
As the name sugggest, I find myself thriving in the quiet hours of dawn, able to explore different creative endeavours during those precious hours. By Dawn is a product of those 5am sessions.
The beginning featured a lot of me sitting down by my living room table, sourcing and cultivating relationships with manufacturers and a repetitive cycle of sampling and revising. Adding on packaging, branding and marketing as a one person team whilst having limited creative liberties from outsourcing production became a little too hectic. Thankfully, By Dawn was steadily growing and it was my motivation to continue to work hard on my 5am adventure.
As luck and fate woud have it, in the late months of 2022, I had the chance of partnering up with a husband and wife duo- Gerald and Melissa who are backed with a long standing background of running and manufacturing 4 different brands. Acting as By Dawn’s mentors and advisors, Gerald works on branding and marketing while Melissa works with all things fashion related.
Call this new chapter whatever you want- a dream team, By Dawn 2.0 or perhaps, a reboot with new partnerships and new environments, and the end of dead stock for By Dawn (a big yay!), but the base value of By Dawn remain the same at its core since the beginning — sustaining beyond season. We only want to produce well though out designs paired with neat, quality craftmanship. Garments that can be worn repetitively through different life moments and seasons, even passed on to the next generation. It’s a whole lot like curating minimal, digestible pieces that can stand its ground as a conversation starter or statement piece.
By Dawn is still slowly growing and we are forever thankful and grateful to have such supportive, loyal and passionate customers who choose to support us. Looking forward, we will continue to expand and evolve our ready to wear collections to provide an experience for the By Dawn community to engage with. We hope your By Dawn pieces can bring you friends and moments that are worth talking to and talking about.
Writtten at 5am,
Delvanni and the team at By Dawn